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Storyboard18 presents FAST FIVE ⬇
We bring you top five news updates from the world of advertising, marketing and business of brands.
Breaking: SC 28% GST gaming case, Govt seeks adjournment
The Indian government on Tuesday sought adjournment at the Supreme Court in the 28% GST case levied on gaming companies. Gaming companies are mounting a strong defense against what they call an unjustified tax burden that could cripple the sector. The case, with an estimated financial impact of ₹2.5 lakh crore, is one of the biggest tax battles in India’s history.
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CCI raids GroupM, Dentsu and Interpublic Group offices
The Competition Commission of India (CCI) raided offices of advertising agencies GroupM, Dentsu and Interpublic Group in Mumbai, New Delhi and Gurugram. The CCI officers also visited the Indian Broadcasting and Digital Foundation office for investigation.
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Cricket, Celebrities, and a Masterstroke: What makes Dream11's star-studded IPL campaign stand out
Dream11's latest IPL campaign is making waves—not just for its star-studded lineup but for its sharp writing and massive production scale. With Bollywood icons Aamir Khan and Ranbir Kapoor going head-to-head alongside top cricketers like Rohit Sharma, Hardik Pandya, and Jasprit Bumrah, the ad has struck a chord with audiences. More than just entertainment, it's a strategic play that showcases Dream11’s dominance in the advertising landscape, a brand already known for its creative and collaborative ads.
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MeitY report on Digital Competition Bill awaited; stakeholders demand startups, MSMEs exemption
The Ministry of Corporate Affairs (MCA) has received over 100 suggestions on the draft Digital Competition Bill (DCB) during the public consultation period from March 12 to May 15, 2024. The Ministry is currently reviewing the stakeholder feedback to refine the Bill. Additionally, the Ministry of Electronics and Information Technology (MeitY) conducted its own consultations in June last year and is awaiting further inputs, particularly concerning the inclusion of ex-ante provisions aimed at pre-emptively regulating dominant digital platforms.
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Unearthing emails, pricing agreements, internal meeting records: CCI crack down on potential cartelisation, price-fixing in media industry
The fair trade watchdog, the Competition Commission of India (CCI), launched searches at multiple advertising agencies across the country on March 18. CCI officials raided offices of GroupM, Dentsu and Interpublic Group in Mumbai, New Delhi and Gurugram. Officials also visited the Indian Broadcasting and Digital Foundation office for investigation.
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At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
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To be held in March 2025, the Global Pioneers Summit is a celebration and exploration of the transformative potential of creativity, empowering individuals and businesses to craft a future that resonates with purpose and vision.
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Advertising
Google ads costs soar: CPCs up 30%-100% across key industries, brands are fighting back
How it Works
'Bombay to Goa' to 'Yeh Jawaani Hai Deewani': Why Bollywood classics are back on big screens
Advertising
Omnicom is devouring IPG, Publicis might devour parts of Dentsu. WPP is weak too: Sir Martin Sorrell
Advertising
Maha Kumbh 2025: Top brand campaigns making a splash
Agency News
CCI raids: Other top agencies also under scanner for alleged cartelisation
Agency News
Unearthing emails, pricing agreements, internal meeting records: CCI crack down on potential cartelisation, price-fixing in media industry
Agency News
CCI seizes documents, electronic evidences from media agencies
Brand Marketing
CCI greenlights HUL's Rs 2,670 Cr. Minimalist buyout
How it Works
South India and content partnerships to drive Pay TV margins in 2025
Television
TV broadcasters' margins set to improve amid digital expansion: Crisil Ratings
Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows – Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.
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