India’s fantasy sports sector is set for a robust growth phase, riding high on the back of IPL 2025. With over 140 million active users expected to engage with platforms like Dream11, My11Circle, MPL, and others, the sector is witnessing a transformation from casual entertainment to a high-revenue ecosystem.
Key Highlights:
Projected Revenue: Fantasy sports platforms are expected to generate $500–$525 million during IPL 2025 alone—a 25–30% increase year-on-year.
Daily Active Users (DAUs): Platforms are likely to see DAUs jump by over 40%, especially during marquee matchups involving top franchises like CSK, MI, and RCB.
ARPU (Average Revenue Per User): Higher engagement levels have driven ARPU upward, with many platforms reporting spikes in premium league participation and recurring contests.
Brand Partnerships: Several IPL franchises have inked sponsorships with fantasy sports firms, boosting visibility and conversion through targeted marketing and celebrity endorsements.
Fantasy sports have now become a proxy investment vehicle for fans, offering real-money skill-based gameplay, analytics, and competitive leaderboards—all of which significantly amplify the IPL’s digital footprint.
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