EMotorad Is Back With Another Banger Ad Featuring MS Dhoni and Sandeep Reddy Vanga
Pune: 18th March 2025: EMotorad, renowned for its viral ads and internet-breaking memes, once again grabs eyeballs with its latest campaign. The digital film playfully mimics Sandeep Reddy Vanga’s signature larger-than-life direction, starring MS Dhoni – EMotorad’s brand endorser and investor and India’s very own Thala – in a never-seen-before avatar.
Cricket and Bollywood have always been India’s strongest pillars of entertainment, and EMotorad has strategically leveraged them for their campaigns right from Upendra Limaye in the ‘Daddy vs GenZ’ campaign, recreating the famous Animal scene or their iconic ‘Bole Jo Koyal’ meme featuring MS Dhoni.
In their new ad, MS Dhoni makes an entrance reminiscent of Ranbir Kapoor’s, set to the film’s signature background music. The scene then shifts to Vanga directing behind the scenes, praising Dhoni’s entry and performance. In a witty moment, Dhoni delivers the film’s iconic line, “Behera nahi hoon main, sunai de raha hai mujhe!” The ad continues drawing parallels with Animal before culminating in an unexpected twist, as MS Dhoni reenacts a pivotal scene from the movie’s climax.
Commenting on the campaign, Aditya Oza, CMO and Co-founder of EMotorad, adds: “Topping our previous campaigns are no easy task, but meeting audience expectations is always at the heart of everything we do. We’re India’s leading e-cycle brand, and to connect with audiences of every age and geography as diverse as ours comes with its own set of challenges and opportunities. It’s been an absolute pleasure working alongside icons like SRV and of course, MS Dhoni who’s always a true sport when it comes to our crazy ideas!”
Speaking on the campaign, MS Dhoni said, “Shooting this ad was a lot of fun, and I’m always excited to try out new things with EMotorad. Sharing the screen with Sandeep Reddy Vanga has been a whole new experience and we hope our fans enjoy it as much as we did shooting it. EMotorad has been a game-changer and I’m proud to share this journey with them.”
We see hilarious reactions from netizens all over who have said, “EMotorad Got Thala and Vanga Together Before GTA 6!” and brands reacting to the collab. One comment said, “It’s the first ad that I’ve Googled myself and watched 5 times!” The ad was dropped in collaboration with Sandeep Reddy Vanga, garnering traction within minutes.
Startups like EMotorad are plunging into moment marketing and leveraging the best of both worlds by blending sports and entertainment, capturing audiences with humour, nostalgia, and a completely unexpected star-studded cast.
The brief was simple: to create nostalgia while maintaining the buzz from the previous campaigns, making a seamless new addition to the brand story. The challenge was to create a script that was enticing enough to make it stand out and stay true to EMotorad’s brand identity. The campaign will be amplified through a digital media mix across digital, news channels, and all brand touch points through their social media pages.
The ad showcases their best-selling models—the T-Rex Pro and Doodle Pro—equipped with India’s first fully integrated dynamic handlebar with built-in indicators, retailing at ₹52,999 and ₹55,999, respectively.
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EMotorad’s New Ad Featuring MS Dhoni and Sandeep Reddy Vanga Takes IPL 2025 by Storm – Passionate In Marketing
